Strategy in Developing New Product : A Case Study of Industrial NPD in SMEs, " European Journal of Innovation Management, 5 ( 4 ) : 224-236. Meyer, M. H. & D. Dalal, 2002, " Managing Platform Architectures and Manufacturing Processes for Nonassembled Products, " Journal of Product Innovation Management, 19 : 277-293. Nadler, D. A. & M. L. Tushman, 1997, Competing by Design : The Power of Organizational Architecture, New York : Oxford University Press. Tidd, J., 1995, " Development of Novel Products Through Intraorganizational and Interorganizational Networks : The Case of Home Automation, " Journal of Product Innovation Management, 12 : 307-322. Sawhney, M. & M. Prandelli, 2000, " Communities of Creation : Managing Distributed Innovation in Turbulent Markets, " California Management Review, 42 ( 4 ) ： 24-54. Scarcia, F. et al, 1998, " Hybrid New Product Development Strategies, " Engineering Management Journal, 10 ( 3 ) ： 41-49. Sivadas, E. & R. Dwyer, 2000, " An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Process, " Journal of Marketing, 64 ( 1 ) ： 31-49. TBEA, 2004, " The Statistics of Taiwan Bicycle Industry, " Taiwan Bicycle Exporters ' Association, Taipei ： TBEA. Ulrich,