23 August 1988. ● 6Spillman, " Marketers Race " ; N. A. Lang, " You Oughta Be in Pictures, " Beverage World, April 1990. ● 7Lang, " You Oughta Be in Pictures " ; Lois P. Sheinfeld, " Dangerous Liaisons, " Film Comment, September/October 1989, p. 70. ● 8D. Hajdu, " Commercials on Cassette, " Video Review, December 1988. ● 9Lang, " You Oughta Be in Pictures " ; Michael Fleing, " Product Pluggola Padding Pic Producers ' Budgets, " Variety, 9 May 1990. ● 10Sheinfeld, " Dangerous Liaisons, " p. 71. ● 11Hajdu, " Commercials on Cassette. " ● 12 同 上 。 ● 13Kalish, " Now Showing : Products !
 
" ● 14Lang, " You Oughta Be in Pictures. " ● 15 " The Ad Line is Increasingly Becoming the Thing for Costly Features, " Variety, 4 April 1990. ● 16Marcy Magiera, " Coming Attractions : Movie Tie-Ins Galore, " Advertising Age, 28 May 1990. ● 17Michael Fleming, " Turtles, Toons and Toys ' R ' In, " Variety, 18 April 1990. ● 18 同 上 。 ● 19Kalish, " Now Showing : Products !
 
" ● 20Sheinfeld, " Dangerous Liaisons, " p. 71. ● 21Spillman, " Marketers Race.