Critic Opens New Front, " Advertising Age, 27 March 1989 ; A. Lallande, " The Capital Cutting Room, Marketing and Media Decisions, 23 August 1989. ● 32 " CSPI Calls for Movie Subtitles Identifying Paid Products, " Broadcasting, 3 April 1989. ● 33R. Rothenberg, " Movies Become Another Vehicle for Advertisers, " Register-Guard, 23 June 1991. ● 34Lang, " You Oughta Be in Pictures. " ● 35Lallande, " The Capital Cutting Room. " ● 36Marcy Magiera, " Madison Avenue Hits Hollywood, " Advertising Age, 10 December 1990. ● 37Marcy Magiera, " Disney Move May Slow Theater Ads, " Advertising Age, 12 February 1990 ; " Theaters Go Commercial, " Register-Guard, 25 January 1987. ● 38Marcy Magiera, " Studio Ad Bans Aid In-Theater Media, " Advertising Age, 6 October 1990. ● 39 " Selling Goes to the Movies, " Sales and Marketing Management, February 1990 ; " Theaters Go Commercial, " Register-Guard. ● 40Magiera, " Studio Ad Bans. " ● 41S. Hume and Marcy Magiera, " What Do Moviegoers Thing of Ads ?
 
, " Advertising Age, 23 April 1990. ● 42 同 上 。 ● 43 同 上 。 ● 44Marcy Magiera, " A Real Movie Treat, " Advertising Age, 10