Melody, W. ( ed ) , 1981, Culture, Communication and Dependency : the tradition of H.A. Innis, NJ : Ablex. Murdock, G., 1978, Blindspots about Western Marxism, Canadian J. of Political and Social Theory, 2 ( 2 : 109 ~ 119 ) .
 
（ 中譯 見 《 島嶼 邊緣 》 第一 卷 ， 第四 期 ， 1992 ， 7 月 Murdock, G. and Janus, N., 1985, Mass Communications and the Advertising Industry, Paris : Unesco. Schudson, M., 1981, Criticizing the critics of advertising : towards a sociological view of marketing, Media Culture and Society, 3 ( 1 : 3 ~ 12 ) .
 
Schudson, M. 1984, Advertising, the Uneasy Persuasion : its dubious impact on American society, NY : Basic Books. Smythe, W. D., 1978, Communications : blindspot of Western Marxism, Canadian Journal of Political and Social Theory, 1 ( 3 : 1 ~ 28 ) .
 
（ 中譯 見 《 島嶼 邊緣 》 第一 卷 ， 第四 期 ， 1992 ， 7 月 Vestergoard, T. and Schroder, K., 1985, The Language of Advertising, Oxford : Blackwell. Wasko, J., V. Mosco, and M. Pendakur ( eds. ) 1992, Illuminating the Blindspots : essays in honour of Dallas Smythe, N.J. : Ablex.