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and Field Findings, ” Journal of Management Information Systems, Vol. 13, No.3, pp. 163-207. Olivier Toubia, 2006. “ Idea Generation, Creativity, and Incentives, ” Marketing Science, Vol. 25, No.5, pp. 411-425. 10 I. Nonaka and Hirotaka Takeuchi, 1995. The Knowledge-creating Company. U.S.A. : Oxford University Press. 11 Jr. Jay F. Nunamaker, Roberto O. Briggs, Daniel D. Mittleman, Douglas R. Vogel, and Pierre A. Balthazard ( 1996 ) .
 
‘ Lessons from a Dozen Years of Group Support Systems Research : A Discussion of Lab and Field Findings ’ , Journal of Management Information Systems 13 ( 3 ) : 163-207. 12 T. Rodgers Hender, J., D. Dean, and J. Nunamaker, 2001/1. “ Improving Group Creativity : Brainstorming versus Non-brainstorming Techniques in a GSS Environment, ” paper presented at Proceedings of the 34th Annual Hawaii International Conference on System Sciences ( HICSS 34 ) , Hawaii : User Experience : Collaboration Systems and Knowledge Management. Vol. 1. 13 Teck-hua Ho and Kay-yut Chen, 2007. “ New Product Blockbusters : The Magic and Science of Prediction Markets, ” California Management Review, Vol. 50, No. 1, pp. 144-158. 14 The 100 Most Influential People in the World, Time, http : / / www.time.com/time/specials/packages/article/0,28804,2111975_2111976_2112160,00.html. 15