The $ 64,000 Question in Cannes, " The European, 11 May, 1990. ● 13Tapio Varis, " International Flow of Television Programmes, " Reports and Papers on Mass Communication, No. 100, Unesco, Paris. ● 14Preben Sepstrup, " Transnationalization of Television in Western Europe, " in Christian W. Thomsen, ed., Cultural Transfer or Electronic Imperialism ?
 
Heidelberg : Carl Winter Universita  tsverlag, 1989, pp. 110-11 ; Anthony Pragnell, " Television in Europe : Quality and Values in A Time of Change, " Manchester, England : The European Institute for the Media, Media Monograph No. 5. ● 15 「 即便 我們 無法 出口 我們 的 汽車 ， 但是 我們 可以 用 電影 來 出口 我們 的 文 化 」 ， 一 位 MCA 海外 主管 如此 說道 。 " Movie Muscle, " p. 42 。 413414 ● 16Hancock and Lange, IDATE, p. 103 ; 亦 請 見 John Micklethwait, " A Survey of the Entertainment Industry, " The Economist, 23 December 1989, p. 4 ; George Lucas, " World Market is Last Crusade, " Wall Street Journal, 13 July 1989 ; A. D. Murphy, " Globe Gobbling Up US Pix in Record Doses, " Variety, 13 June 1990. ● 17Murphy, " Globe Gobbling.